A rugged-terrain trip planning app: choose the best trail, pack all the gear and stay safe!
I was contracted to refine the concept of an outdoor/backpacking trip planning app based on the Outdoor Code safety precautions. At the time, there was no all-inclusive tool for people starting to get into hiking to learn the outdoor safety protocols, specific route expectations, and key itinerary. Most importantly, a streamlined way of notifying friends and relatives about upcoming trips had to be developed.
I developed the app's visual identity, copy & iconography, delivering an engineer-ready spec & prototype.
Skills / Role
Wireframing
Interactive prototyping
UI Design
Copywriting
Icon design
TEAM COmposition
Entrepreneur
Lead Developer
Outcome
Runner-up at AUT’s X-Challenge entrepreunership competition in 2017.